Bítið on Bylgjan chats with Straumlind

Bítið on Bylgjan invited Embla, Straumlind's operations manager, to discuss Iceland's energy market.

Embla is particularly talented at explaining complicated issues in layman's terms and we thought she did at great job at explaining:

• What electricity retailers do

• Why the price of electricity is so important

• That everyone can choose their own electricity retailer

• How we can know what we are paying for our electricity

• That the price difference between the highest and lowest electricity retailer price is 30%

• How Straumlind managaes to offer lower prices

• What Cheaper energy at night is

• ... and more interesting things!

Check out the interview here! (in Icelandic)

15th of January 2026